(Senior) Data Analyst, GTM

📍 City -
San Francisco
⏰ Deadline
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In this role, you will be part of the early team building out the processes, dashboards, infrastructure, and establishing go-to-market (marketing, sales, customer success) excellence using data at Sanity. This position will provide essential reporting and analysis to the cross-functional go-to-market team and provide insights about key business questions through data analysis.

Who are we?
Sanity.io is the fastest, most flexible platform for delivering content to digital devices and products. Our platform is redefining the CMS market and changing the way organizations collaborate and work with content. Our growing community of developers and editors proves we are improving the working lives of people all over the world.
Sanity is trusted by organizations from Spotify to Figma and Stack Overflow. That trust is based on our product’s ability to quickly create customized workflows and content models, drive a programmatic approach to content, and enable organizations to distribute structured content from a single source of truth.

Sanity is backed by ICONIQ Growth, Threshold Ventures, Lead Edge Capital, Heavybit, Alliance Venture, Monochrome Capital, and prominent angel investors like Twitter and Medium co-founder Ev Williams, Netlify co-founder Matthias Biilmann, ex-CEO of Heroku Adam Gross and Vercel founder Guillermo Rauch.
We believe that you cannot build a great company without a great culture. Read about our values here and join us in building a diverse and inclusive team.

About the Role
In this role, you will be part of the early team building out the processes, dashboards, infrastructure, and establishing go-to-market (marketing, sales, customer success) excellence using data at Sanity. This position will provide essential reporting and analysis to the cross-functional go-to-market team and provide insights about key business questions through data analysis.
You are likely to be self-driven, enjoy working in a fast-paced entrepreneurial environment, and want to get a great understanding of modern analytics stack and implement them with a long term vision to create a data driven organization.

What you will be doing
- Business Performance Reporting and Visualization: Be the primary partner for cross-functional stakeholders to understand key business trends from acquisition through the customer journey. When KPIs are ahead or behind expectations, dig in to drive meaningful, actionable insights that help the business performance improve or double-down on success. You will anticipate business needs and analyze the current state of operations to help the GTM team adapt and improve performance.
- Creation of New Reporting: Partner with stakeholders to create new dashboards that will be used day-to-day by the cross-functional teams.
- Enhancing and Refining data model: In collaboration with others, help improve the underlying data model and processes that impact data analysis, dashboard creation and reporting.
- Deep-Dive Analysis: Analyze user/lead/account behavior and team performance to identify patterns, uncover opportunities, and create a shared understanding of the customer journey to drive decision making in the GTM team.
- Funnel and Pipeline Analysis: Create insights about acquisition and full-funnel performance to help the GTM team improve the health of the funnel, improve key conversion points, and achieve business goals.
- Partnership: Partner closely with business stakeholders and operational leaders to identify and unlock opportunities, and with other data team members to improve analytics and data capabilities around data modeling, testing, visualization, and architecture.

This may be you
- 4+ years of analytical experience as a data analyst, BI analyst, or similar.
- Experience writing complex SQL queries, including CTEs and window functions
- Knowledge of Python, including pandas dataframes and common statistical packages
- Expertise with data exploration and data visualization tools like Tableau, Looker, etc.
- Exposure to cloud data warehouses such as BigQuery, Redshift, or Snowflake.
- Ability to think strategically, analyze and interpret market and consumer information.
- Strong communication skills, as well as written and verbal presentation skills.
- You have a track record of informing business decisions and steering growth with data.
- Experience defining, tracking, and maintaining key metrics across the business.
- Strong communication skills in explaining complex problems to technical and business users in a simple manner.
- Structured way of working with ability to handle and prioritize initiatives well in an ambiguous environment.

Preferred Qualifications:
- Experience using dbt, or dbt-cloud, to version control, test, and document a data warehouse shared across the entire organization.
- Experience setting up data integrations with a CDP such as Segment or Rudderstack.
- Experience documenting complex, ad-hoc analyses with Jupyter notebooks.
- Experience with Salesforce, Marketo, and other sales and marketing tooling.
- Product or growth analytics experience to measure the impact of changes within Sanity to drive growth and retain customers.
- Understanding of statistical concepts and eliminating inherent biases from insights & hypotheses.
There are many roads to being a Senior Data Analyst for GTM at Sanity. Our team is already a mix of self-taught and formally educated people. Don’t self-select out!

What we can offer
- You will be a part of a highly-skilled, inspiring, and supportive team, and work in an environment that encourages long term personal growth.
- Positive, flexible, and trust-based work environment in a company with a Nordic culture.
- You will be working from our San Francisco office or remotely in the US. If you work remotely, you will also have the opportunity to visit and work from our offices from time to time.
- Paid parental leave, healthcare, and vacation days.
- A healthy work-life balance. A balance in life is important to us, and we accommodate flexible work hours that allow for having a healthy work-life balance.
- Competitive salary and stock options program.
Not sure you meet 100% of our qualifications? Have an untraditional background? Apply anyway!

Don't forget to mention Frauvis when you apply!

Sanity is the platform for structured content that lets teams build exceptional digital experiences. By treating content as data, modern organizations use our APIs to build optimal editing workflows and share content between systems to increase digital velocity. Our mission is to be the most versatile system for creating and distributing digital content to any device, application or channel.

The Elements of Sanity

  1. Embody Empathy — Value the user experience above all
  2. Rely on Trust — Reap freedom, velocity
  3. Work on What Matters — Let Fires Burn
  4. Be Considered, but be Brave — We seek excellence, not perfection
  5. Value Difference — Our diversity is a source of growth
  6. Celebrate Change — We learn and adapt as the world changes. Sometimes we change it.
  7. Be mindful, be clear — Precise, attentive interactions are multipliers

More here.

Applying for jobs can be great fun, but it can also be exhausting. We aim to give each candidate a safe and meaningful experience. The individual processes may differ, however below we have outlined the five main steps you can expect from us.

Send us your application and we'll check if your skills match what we are looking for.

Get to know us
We'll invite you for a chat about you, your background and about Sanity.

Interview with us
We'll invite you to a first interview to get to know you and your skills better, and if it’s still a match we'll invite you to a second interview. Ahead of the second interview we'll send you something to prepare.
Meet a colleague
We value the different perspectives and would love for you to meet one from our team.

Join us
We'll ask you for references and have a final discussion in our team deciding on an offer. If you receive an offer it is your turn to decide, and we'll be on standby answering all the questions you may have!

Our stack is built on a mix of the tried-and-tested and the bleeding edge. The core technologies we currently use include Kubernetes, Prometheus, ElasticSearch, PostgreSQL, NATS, Kong, and Google Cloud Platform.

Insurance and pension
US employees are offered medical, dental and vision insurance, as well as 401(k) non-matching. Employees outside the US are enrolled in equivalent or public schemas.

Vacation and time off
We have a Scandinavian approach to time off (you get a lot). 5 weeks of paid vacation every year, and we require that you at least take 4 of them!

Parental leave
We support (and urge) you to take paid time off with your family.

We invest in your health by subsidizing physical activity and access to mental health services.

Stock options
We offer all our employees stock options when they join.

All hands events
We meet twice a year either in Europe or in the US.

Our team
You will be a part of a highly-skilled, inspiring, and supportive team.

Our Nordic heritage
Positive, flexible, and trust-based work environment in a company that strives for a healthy work-life balance.

Remote or home office
Flexible hours and optional home office / remote in periods.

Food & snacks
We have catered lunch and snacks five days a week and stocked fridge in our offices.

We provide you with the tools you need to do your job, we'll also cover your phone and home internet expenses.

You'll work in an environment that encourages and facilitates long term learning and personal growth.

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